Go for a walk around Second Life and you might well to bump into avatars wearing next to nothing or perhaps you might find yourself talking to a human sized dog. However with many companies and organisations using virtual worlds as a new workspace, the way that employees might present themselves as avatars is becoming increasingly important to consider. Analysts Gartner Inc. predicted that by the end of 2013, 70% of companies will have set behavior guidelines and dress codes for employees who use the remotely controlled online characters in business settings.

At the first Robots and Avatars Forum, Pear Urishima from Apple shared her visions of future jobs going beyond the presence of avatars in the future world of work, she placed emphasis on how we might manage the trustworthiness and credibly of avatars in the workspace and suggested the need for ‘Virtual Identity Managers’, who might manage an individual’s representation online. Click here to find out more about the Robots and Avatars Forum.